A New Business Calls for a New Home Office (Again)

When I launched my own business, I knew I needed a space that worked just as hard as I do. So naturally, I redesigned my home office. Again.

Actually, this is version 3.0 of my office since moving into this house 1.5 years ago. So, let’s call this a full evolution—not just a refresh.

But first, a bit of context…

From Spreadsheet to Site Unseen

You know those stories about people who move to a new state and start fresh? I did that.

Driven by a spreadsheet filled with state and city-level data, I moved from Connecticut to Virginia after only two visits. I bought this Cape Cod-style home sight unseen—and it turned out to be one of the best decisions I’ve made.

I wouldn’t have taken that leap without my incredible realtor, Joe with Timberlake Realty RVA. I put a lot of trust in Joe and his team, and they made the entire process seamless. If you’re considering a move to the Richmond area, I highly recommend working with him.

A Fresh Start, in More Ways Than One

When I first moved in, I was working remotely in a corporate role. But now that I’m settled, I’ve launched my own marketing business: Susan Jensen Marketing.

That meant creating a space that wasn’t just functional—but one that supported deep focus, creativity, and big-picture thinking.

And like many spaces in my home, this one evolved over time.

Office 1.0: The Pink Room

The original office was located at the back of the house, painted in Benjamin Moore’s Bliss Pink. I had used this color on the ceiling in the primary bedroom of my last house and loved it, so it felt like a safe choice.

But choosing paint without seeing the room in person has its risks. It worked until it didn’t.

Office 2.0: The Moody Green Moment

Next, I painted the room with Benjamin Moore’s Vintage Vogue, a deep green that created a cozy, thoughtful vibe. I really liked it—and it worked well when I was working for someone else.

But launching a business called for more space. So the green office became a dedicated workout room, and I started looking at other rooms in a new light.

Office 3.0: The Front Room That Means Business

The front room of the house is now my home base. I painted the walls in Benjamin Moore Gray—a dark charcoal that reminds me of the painted brick in my last house—and got to work creating a space that reflects where I’m headed.

Here’s how it came together:

Desk Area

The desk sits between two windows, providing ample natural light. White furniture stands out nicely against the dark walls, keeping the space feeling clean and focused.

Reading and Filing Corner

All my favorite marketing books are within reach, along with a comfy reading chair and ottoman. I also added a white cabinet that took far too long to assemble and I’ll never use an Allen Wrench again, but it’s doing its job—so we’re calling it a win.

The Thinking Couch (and Guest Bed)

I downsized from a full guest bed to a more flexible setup using a Luuf mattress and a platform bed from Silk & Snow. For the record, I’ll never buy a bed that requires an Allen wrench again—Japanese joinery for the win.

Pieces of Flair

A tiger-print rug from Ruggable, simple artwork, and a quirky lamp from HomeGoods give the room just enough personality while keeping things uncluttered.

There will likely be tweaks and additions as I settle into this next chapter, but of all the rooms I’ve reimagined since moving in, this is the one that feels most aligned with who I am now—and where I’m going.

Thanks for following along. More room reveals (and business updates) coming soon, but I’ll leave you with my new home gym (formerly home office 2.0).

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