October 2007

If you’re going to sell you home, put yourself in the mind of a buyer first…

Close your eyes and remember back to when you bought your home that you now want to sell.

You probably looked at several homes, and maybe even had a checklist of what you wanted in a new home.

What was the first thing you noticed about the home you bought?

  • Was the home clean?
  • Was the furniture out-dated?
  • Was the room arranged in an awkward manner?
  • Were the colors on the walls too strong or just too wrong?
  • Was there lots of ‘stuff’ everywhere?
  • Was the home vacant?
  • Were any repairs needed?

If you answered “yes” to many of those questions, chances are you didn’t pay the full asking price for the home. Am I right?

Now open your eyes, and look at your own home through a buyer’s viewpoint. Look around. I mean really look around! When a buyer tours your home, what do they see?

  • A reason not to make an offer at all?
  • A chance to get a real deal on your home?
  • A place they call ‘home’?

Buyers decide within 8 seconds if they feel a connection with a home. If they view a home as needing work, they won’t offer top dollar. In fact, if they don’t feel a natural connection initially, they subconsciously seek out anything wrong with the home to validate their initial impression.

Did you know:

  • Home Staging creates a great first impression to help your listing stand out from the competition.
  • Staged homes typically sell twice as fast and for more money.
  • And it’s not expensive. In fact, Staging will always cost less than a price reduction!

So seek out a professional stager in your area before you list you home and don’t give potential buyers a reason to pass on your house, or worse yet, offer a rock-bottom price! Sell your home faster, and get on with the next chapter of your life!

 

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That’s the most common objection sellers have to staging. What is ironic is that the answer is in the question itself…money!

Staging is not an expense, but rather an investment to get the most possible for your home, and as quickly as you can. There are two sides to this money equation: Selling Price, and Speed of Sale.

Selling Price is pretty self-explanatory. More is better! To evaluate the expense of carrying the home while it’s for sale is a little trickier. And it’s especially daunting when you’ve already found your next home.

Here are a few expenses to consider:

  • Mortgage pmt
  • Insurance
  • Taxes
  • Utilities
  • Yard services (lawn, landscaping, pool, plowing)
  • and General Maintenance (cleaning, repairs, etc.).

It sure adds up fast!

Now that you have an understanding of the economics, consider the emotional toll selling your home places on you and your family. Do you really want to keep your home in show condition and be prepared to flee at a moment’s notice for very long? This is where Speed of Sale comes into play.

Staging can help your house sell much faster than the competition, and for more money. Do yourself a favor, stage your home before you list it, and get it over with. I think you’ll be pleasantly surprised at how a little money can go a long way!

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